Is Your F2P Game Burning Cash on User Acquisition?

Discover Your #1 Profit Driver in Under 2 Minutes Using The Free F2P Game ROI Calculator.

Every day, game developers lose $1000s on failed UA campaigns because they guess instead of calculate.

“Our CPI is $3… is that too high?”

“We have 15% D7 retention… is that enough?”

“Our ARPPU is growing… but can we scale?”

Most developers waste months improving the wrong metrics:

Spending weeks on retention when CPI is killing profits

Obsessing over ARPPU when conversion is the real bottleneck

Tweaking ad placements when targeting is the issue

Your #1 Profit Driver (often surprising!)

Expected ROI gain from each improvement

Effort vs. Impact for smarter decisions

Specific targets to hit (not vague “improve retention” advice)

Reducing your CPI from $2.50 to $2.13 will boost ROI by 47%
– more than doubling the retention would!

Enter your metrics from specific cohort (e.g. Google tROAS USA campaign)
Metrics: Retention, ARPPU, CPI, Conversion etc.

IInstant Analysis of ROI. If long-term metrics (e.g. D90) is not provided, tool will use linear interpolation.

Tool will show you estimated ROI up to D180.

Click Sensitivity Analysis and the tool will provide you with list of high-impact action items to improve.

Use the sliders to play with what-if scenarios

Insert basic KPIs

Tool also support ad metrics

See clear ROI calculation

Study the ROI curve