Validate Game Ideas with Confidence – Reduce Risk & Maximize Success
Developing a new free-to-play game is a huge investment—both in time and money. But what if you could validate your concept before committing to full development? My Concept Validation Program helps mid-sized studios and game publishers reduce risk and increase confidence by testing game ideas with real market data.
With a structured, expert-led, step-by-step approach, I help game teams discover, test, and refine game concepts—so you can focus resources on only the best opportunities. Plus, at each phase, you can decide whether to continue or stop, de-risking your investment at every step.
Why Game Concept Validation Matters
🚀 Avoid Costly Mistakes – Prevent wasted development time on concepts that won’t scale.
🎯 Data-Driven Decision Making – Use real audience insights and marketing tests to choose the right idea.
💡 Optimize Marketability – Ensure your game resonates with players before a single line of code is written.
⏳ Faster Go/No-Go Decisions – Identify winning concepts quickly, saving months of uncertainty.
A Step-by-Step Approach to Finding Winning Game Concepts
Phase 1: Market & Audience Research
📊 Deep-dive analysis of game categories, player psychographics and market trends to identify high-potential opportunities.
💰 Business Case Estimation – Projection of potential revenue per year and benchmark KPIs of main competitors to support C-level decision-making.
✅ Deliverables: Research report with category insights, audience personas, business case estimation, benchmark KPIs and recommendations.
Phase 2: Concept Ideation & Selection
🧠 Facilitated brainstorming with your game team to generate and refine 15-20 fresh game concepts.
✅ Deliverable: A structured concept shortlist with market viability insights.
Phase 3: Marketability Testing
📢 Creation of mock-up store listings, ads, and promotional materials to test real player interest.
📊 Paid ad campaigns & landing page simulations to measure CPI, IPM, and engagement rates.
📈 Proposed Next Steps – A breakdown of recommended actions, their potential impact, and why they matter. Each recommendation is backed by free-to-play math, ensuring we focus on the lowest-hanging fruits to improve the business case.
✅ Deliverable: Market test report with performance data and top concept recommendations.
Phase 4: Early Validation & Pre-Soft Launch
🎮 Publishing early game builds to track key retention and monetization metrics before a full soft launch.
📊 KPIs measured: D1/D3/D7 retention, ARPDAU, CPI, and more.
📈 Proposed Next Steps – A structured breakdown of improvements and adjustments to maximize the business case before full development.
✅ Deliverable: Validation report with key metrics and next-step recommendations.
Who Is This For?
This program is designed for mid-sized game studios and larger F2P publishers that:
- Are investing in new game development and want data-backed validation.
- Lack internal resources or expertise in market testing and concept validation.
- Need a structured, expert-led framework to de-risk their development pipeline.
Why Work With Me?
With 15 years in the mobile gaming industry and 10 years in growth and marketing, I’ve helped studios successfully validate, launch, and scale F2P games. My hands-on approach ensures your team gets:
✅ A proven, structured framework tailored to your studio’s needs.
🎯 Actionable insights that drive smarter, faster decisions.
↔️ End-to-end execution—from research to real-world testing.
Let’s Find Your Next Big Game Together!
Don’t gamble on your next project—validate it with confidence.
Let’s discuss how my Concept Validation Program can help your studio find its next market-ready hit.