Question 1

What is the advantage of hiring a consultant instead of doing it in-house?

Accepted Answer

There are many advantages of using a consultant instead of doing it in-house. I have listed the most impactful reasons below:
- Speed. When you hire a consultant like myself, I can start almost immediately after signing the agreement. Compared to doing it in-house via hiring a new person, it can take anywhere between one month to several months before you can hit the ground running and see the value materializing.
- No commitment. Usually consultants are hired on a per-project basis when you have a certain challenge to solve or a vision to be reached. This means that once the deliverables are delivered and accepted by the client, you don't have a commitment to continue the collaboration.
- Value-driven. Consultants would soon go out of business if they don't deliver the value to their clients. Consultants sell and deliver value - no matter how long it takes. I am committed to bring that value in each and every interaction and deliverable that I agree to do.

Question 2

What kind of deliverables are to be expected?

Accepted Answer

Type of deliverables depend on the type of challenge and on the situation you have at your company.
If we talk about strategic deliverables, they are in-depth documents that describes 1) what is the starting point and the challenge or vision of the project, 2) the description of possible solutions and what are the advantages and disadvantages of each of the solutions, 3) proposed solution and reasoning why the solution was selected, 4) step-by-step description of all the steps for the execution of the proposal.

Sometimes the project type is more on an operational level (e.g. managing UA campaigns with a certain goal). In these kinds of projects it depends on the agreement how frequent and how in-depth deliverables (e.g. reporting of the results of the marketing campaigns) will be.

Question 3

What if I don't get the value from you?

Accepted Answer

The starting point for delivering value to you is the mutual understanding of the situation at your studio, the challenge you want to be solved or a goal to be reached.
Once we have a mutual understanding of the context, we have multiple ways of de-risking the investments from both sides. Usually this is done in the agreement where we define milestones for each deliverable and acceptance criteria for each deliverable. Payments are tied to milestones. Of course, each project, customer and situation is different so this answer is directional and may not apply to each project.

Question 4

Why should I select you from all the other marketing experts?

Accepted Answer

Each professional has their unique set of skills, experiences, methods, ways of working and personality types which affect the outcome of the project.
I have highly versatile set of skills from programming, understanding data infrastructures all the way to globally launching and scaling UA campaigns.
My strongest skills lie in product and performance marketing because I have focused on these areas the past 8 years intensively. In the past roles I have been the glue between product and marketing teams because of my past experience in leading games and game teams.
While I cannot you give definite framework why you should choose me, I suggest you to just reach out so we can have a talk.

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I have spent the last 15 years in creating, testing, implementing and redefining go-to market strategies for F2P mobile games

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F.A.Q.

What is the advantage of hiring a consultant instead of doing it in-house?

What kind of deliverables are to be expected?

What if I don’t get the value from you?

Why should I select you from all the other marketing experts?

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