Unlock the success of your f2P game with me
Expert guidance and proven strategies to unlock the growth of your game
About
I have spent the last 15 years in creating, testing, implementing and redefining go-to market strategies for F2P mobile games
With 15 years of experience and proven results from more than 20+ games, I can help you to unlock the next growth phase for your studio.
Services
Where I bring value
Concept Validation
During the past 10 years, I have developed a cost-efficient way to create, market-test and validate mobile f2p game concept without breaking your bank.
Validation of game concepts BEFORE starting the development is essential to reduce market risks of new games.
UA Audit
Are you unsure whether your user acquisition (UA) efforts are truly optimized?
Do you want clear, data-driven insights into what’s working, what isn’t, and where to focus next?
The UA Audit Service helps free-to-play game developers assess the effectiveness of their UA strategy, providing a roadmap for stronger performance and better ROI.
UA Growth Partnership
You’ve got campaigns running, a solid UA foundation, and real market traction. But scaling without crushing your margins? That’s the hard part.
My Performance UA Growth Partner service is built for game studios looking to unlock the next level of growth. I bring the strategy, systems, and execution needed to boost revenue—without compromising your ROAS goals.
CMO as a Service
In addition to pre-packaged services, I can bring value to many other parts of the business that lie in the intersection of game development, marketing, data and product.
Reach out to learn more!ring the strategy, systems, and execution needed to boost revenue—without compromising your ROAS goals.
This is especially important in mobile F2P, where understanding product-market fit before making major investments is crucial. The method Jukka uses provides multiple perspectives to help save both time and money.
F.A.Q.
Find answers to commonly asked questions about the services
What is the advantage of hiring a consultant instead of doing it in-house?
There are many advantages of using a consultant instead of doing it in-house. I have listed the most impactful reasons below:
– Speed. When you hire a consultant like myself, I can start almost immediately after signing the agreement. Compared to doing it in-house via hiring a new person, it can take anywhere between one month to several months before you can hit the ground running and see the value materializing.
– No commitment. Usually consultants are hired on a per-project basis when you have a certain challenge to solve or a vision to be reached. This means that once the deliverables are delivered and accepted by the client, you don’t have a commitment to continue the collaboration.
– Value-driven. Consultants would soon go out of business if they don’t deliver the value to their clients. Consultants sell and deliver value – no matter how long it takes. I am committed to bring that value in each and every interaction and deliverable that I agree to do.
What kind of deliverables are to be expected?
Type of deliverables depend on the type of challenge and on the situation you have at your company.
If we talk about strategic deliverables, they are in-depth documents that describes 1) what is the starting point and the challenge or vision of the project, 2) the description of possible solutions and what are the advantages and disadvantages of each of the solutions, 3) proposed solution and reasoning why the solution was selected, 4) step-by-step description of all the steps for the execution of the proposal.
Sometimes the project type is more on an operational level (e.g. managing UA campaigns with a certain goal). In these kinds of projects it depends on the agreement how frequent and how in-depth deliverables (e.g. reporting of the results of the marketing campaigns) will be.
What if I don’t get the value from you?
The starting point for delivering value to you is the mutual understanding of the situation at your studio, the challenge you want to be solved or a goal to be reached.
Once we have a mutual understanding of the context, we have multiple ways of de-risking the investments from both sides. Usually this is done in the agreement where we define milestones for each deliverable and acceptance criteria for each deliverable. Payments are tied to milestones. Of course, each project, customer and situation is different so this answer is directional and may not apply to each project.
Why should I select you from all the other marketing experts?
Each professional has their unique set of skills, experiences, methods, ways of working and personality types which affect the outcome of the project.
I have highly versatile set of skills from programming, understanding data infrastructures all the way to globally launching and scaling UA campaigns.
My strongest skills lie in product and performance marketing because I have focused on these areas the past 8 years intensively. In the past roles I have been the glue between product and marketing teams because of my past experience in leading games and game teams.
While I cannot you give definite framework why you should choose me, I suggest you to just reach out so we can have a talk.
Ready To Take Your Business to Next Level?
You don’t risk anything by reaching out to me.
Let’s discuss to understand if I can help you to grow your F2P game business.
My motto is: “No BS, only hard truths”. If I don’t see that I can help you, I will say that.
I don’t want to waster either of our time.